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Portfolio of Success
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Portfolio: Success Stories
Over the years, Laura Roberts Marketing has helped clients hone their marketing strategies to meet the demands of the marketplace. Below is a list of our most successful campaigns and projects.
Branding Campaign
Situation
A history organization seeks to brand a program series that commemorates a moment in the town's history.
Solution
Design an eye-catching logo and promote the series through a variety of PR tactics and multi-channel marketing efforts. Press releases, articles, event postings, pitches to the media, postcards, ads, posters, lawn signs and other promotional efforts yielded record audience attendance.
Expanding Audience
Situation
An arts and culture organization seeks to expand it's audience.
Solution
Partner with a media outlet to develop a blog that serves the market. A steady stream of blog posts yields a devoted set of new audience members and an increased member database.
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