About Laura Roberts Marketing, LLC

Laura Roberts Marketing was founded by a former Market Segmentation & Market Planning Staff Director at Bell Atlantic in Manhattan. Since its opening in 2012, Laura Roberts Marketing has helped a wide array of clients increase reach and build audience. Our creative marketing strategies create powerful impact and will increase awareness and interest in what your organization has to offer.

Professional Experience:

• Laura Roberts Marketing, Founder
• Cultural Alliance of Fairfield County, Program & Marketing Director
• Fairfield Museum and History Center, Director of External Affairs
• MC2 Marketing Solutions, Managing Partner
• Bell Atlantic, Market Segmentation & Market Planning Staff Director

Bio:  

Laura Roberts is the founder of Laura Roberts Marketing, LLC, a marketing and public relations firm that specializes in serving nonprofit organizations and the firms that support them. Drawing upon her 30+ years of corporate and nonprofit experience, Laura's passion is to help clients grow their media presence, strengthen their image, and build brand awareness.

Before devoting her abilities to Laura Roberts Marketing, Laura served as marketing director for two nonprofit organizations, and as a staff director in Bell Atlantic’s marketing department in Manhattan. Her experience spans: traditional public relations and media outreach, social media marketing strategy and execution, special event PR and building event sponsorship packages, brokering media sponsorships, marketing plan development and execution, project management, market segmentation, and developing powerful marketing materials.

Laura’s greatest strengths are her creativity, drive and attention to detail. She thrives on challenges, especially those that expand a client’s awareness and generate sales or support. Her strong writing skills, business acumen and robust business and media relationships make her a powerful ally to any organization’s team.

Laura holds a bachelor's degree in Economics from the University of Connecticut and an M.B.A. in Marketing from Fairfield University. In her free time, she enjoys the beach with family and friends and jumps at the chance to listen to live music.